Medusa Power Bar – Product Launch Design
The Medusa Limited Edition Barbell honors the strength born from struggle. Inspired by the legendary Gorgon’s resilience and power, this barbell symbolizes transformation and inner strength. Featuring a striking color-shifting Cerakote finish and custom design, it’s a tribute to athletes who push their limits, turning adversity into growth.
This limited run celebrates both myth and the relentless determination of our community—reminding you that true power comes from overcoming challenges.
My role: Conceptualized overall look and feel, Illustrated end cap art, designed launch email and social carousel design
Tools used: Illustrator, Photosop, Midjourney, Figma, Klaviyo
Using MidJourney to conceptualize Medusa's rage, I focused on fierce expressions, bold textures, and dramatic contrasts to bring her untamed power to life.
Official Launch Video
