Titan Fitness had the privilege of collaborating with inventor Brian Henesey, who introduced us to his innovative squat machine, the SquatMax-MD. Building on Brian’s original concept, Titan enhanced the design with premium materials while maintaining affordability. Since the product was already on the market, our campaign focused on leveraging Brian’s influence in the home gym space and educating consumers on why the SquatMax-MD is the best squat machine available—and how Titan made something great even better