The TwistLock™ Pro was created to solve a major gym frustration: the need for a faster, more user-friendly barbell collar. Understanding this pain point, we built a launch strategy focused on generating curiosity and excitement for a product we knew would deliver. Teaser posts sparked interest, while social media and email campaigns highlighted its unique features, addressed common frustrations, and showcased the product in action. By targeting key platforms where our audience engages, we built momentum that led to the TwistLock™ Pro selling out in just 72 hours.